Admob vs Unity Ads: Revenue Share Percentage. Admob is a product run by Google, and the network takes a revenue share of 40%. It means that app developers and publishers are paid 60% of the amount spent by the advertiser, while Google takes a cut of 40% for the technology. AdMobPlugin is an extension for Unity3d which allows you to place Google AdMob banners in your Android games. You can choose size and position, refresh interval and switch on the test mode while you are developing your game.

This guide is intended for publishers who want to monetize a Unity app.

Integrating the Google Mobile Ads Unity plugin into an app, which you will dohere, is the first step toward displaying AdMob ads and earning revenue. Oncethe integration is complete, you can choose an ad format (such as native orrewarded video) to get detailed implementation steps.

Prerequisites

• Use Unity 5.6 or higher
• To deploy to iOS
  • Xcode 12 or higher
• To deploy to Android
  • Google Play Services 18.1.0 or higher
  • Target Android API level 14 or higher
• Recommended: Create an AdMob accountand register an Android and/or iOS app

Download the Mobile Ads Unity plugin

The Google Mobile Ads Unity plugin enables Unity developers to easily serveGoogle Mobile Ads on Android and iOS apps without having to write Java orObjective-C code. The plugin provides a C# interface for requesting ads thatis used by C# scripts in your Unity project.

Use the links below to download the Unity package for the plugin or to take alook at its code on GitHub.

For easier ads integration using the Unity Editor, try the new Ad Placements Beta.

Import the Mobile Ads Unity plugin

Open your project in the Unity editor. Select Assets > Import Package >Custom Package and find the GoogleMobileAdsPlugin.unitypackage file youdownloaded.

Make sure all of the files are selected and click Import.

Admob Unity Ios 14

Include the Mobile Ads SDK

The Google Mobile Ads Unity plugin is distributed with the Unity Play ServicesResolver library.This library is intended for use by any Unity plugin that requires access toAndroid specific libraries (e.g., AARs) or iOS CocoaPods. It provides Unityplugins the ability to declare dependencies, which are then automaticallyresolved and copied into your Unity project.

Follow the steps listed below to ensure your project includes the Mobile Ads SDK.

Android

In the Unity editor, select Assets > External Dependency Manager > AndroidResolver > Resolve. The Unity External Dependency Manager library willcopy the declared dependencies into the Assets/Plugins/Android directoryof your Unity app.

iOS

No additional steps are required to include the Mobile Ads SDK into theUnity project.

• When using Unity 5.6 and above, an xcworkspace is generated thatincludes the required dependency libraries. Use the generatedxcworkspace instead of the standard Xcode project.
• When using older versions of Unity, the dependencies are included insidethe standard Xcode project.

Set your AdMob app ID

In the Unity editor, select Assets > Google Mobile Ads > Settingsfrom the menu.

Enable AdMob by clicking Enabled checkbox under Google AdMob section.Then enter your Android and iOS AdMobapp ID in each field.

If your app uses Ad Manager instead of AdMob, enable Google Ad Managerby clicking Enabled checkbox under Google Ad Manager section.

Initialize the Mobile Ads SDK

Before loading ads, have your app initialize the Mobile Ads SDK by callingMobileAds.Initialize() This needs to be done only once, ideally at app launch.

Here's an example of how to call Initialize() within the Start() methodof a script attached to a GameObject:

If you are using mediation, you may wish to wait until the callback occursbefore loading ads, as this will ensure that all mediation adapters areinitialized.

Select an ad format

Admob Unity Plugin

The Mobile Ads SDK is now included in your Unity app when deploying to eitherthe Android or iOS platform. You're now ready to implement an ad. AdMob offersa number of different ad formats, so you can choose the one that best fits youruser experience needs.

Banner

Banner ads are rectangular image or text ads that occupy a spot within an app'slayout. They stay on screen while users are interacting with the app, and canrefresh automatically after a certain period of time. If you're new to mobileadvertising, they're a great place to start.

Admob Unity Ads Mediation

Interstitial

Interstitials are full-screen ads that cover the interface of an app untilclosed by the user. They're best used at natural pauses in the flow of an app'sexecution, such as in between levels of a game or just after completing a task.

Admob Unity Get Started

Native

Native is a component-based ad format that gives you the freedom to customizethe way assets such as headlines and calls to action are presented in theirapps. By choosing fonts, colors, and other details for yourself, you can createnatural, unobtrusive ad presentations that can add to a rich user experience.

Admob Vs Unity Ads

Rewarded

Admob Unity Banner

Rewarded video ads are full-screen video ads that users have the option ofwatching in full in exchange for in-app rewards.